Alula Ever

Assouline creates the highest quality, most coveted book-objects whose distinctive graphic identity and editorial savoir-faire have captured imaginations, addressing new themes in a contemporary manner. With more than 1,500 titles on fashion, art, photography, travel, and design, the brand was created to be the first luxury book brand on culture, supplying everything for the modern library. A travel destination unlike any other, AlUla is a breathtaking oasis in Saudi Arabia where ancient sites are placed in conversation with modern progress. A spectacularly preserved cultural and historical masterpiece, AlUla has existed for millennia and was only recently opened to international travelers. From Old Town to rare wildlife, this destination offers a plethora of marvels to discover. AlUla Ever offers readers a front row seat to the cultural, historic and creative wonders of this monumental ancient desert city.