Las Vegas Magic

Assouline creates the highest quality, most coveted book-objects whose distinctive graphic identity and editorial savoir-faire have captured imaginations, addressing new themes in a contemporary manner. With more than 1,500 titles on fashion, art, photography, travel, and design, the brand was created to be the first luxury book brand on culture, supplying everything for the modern library. In the middle of the Mojave Desert, the capital of indulgence is primed to entertain. The quintessential neon signs of Las Vegas (although now mostly replaced with LED lights) call out to travelers offering unlimited fun and excess. In the past, gambling and big-name headliners were the main draw for visitors, and while these are still tempting activities today, star chefs, luxury shopping, and breathtaking technology sweeten the deal. What started as a station stop developed, through the tenacious efforts of dreamers and risk- takers, into a destination where anything is possible, be it a hockey game, drone racing, or even a spur-of-the-moment wedding. Las Vegas Magic explores the many facets of this one-of-a-kind metropolis. A stunning curation of imagery—from the Rat Pack to Sphere, from Formula 1 to the Strip—illustrates a captivating portrait of Vegas that is sure to excite. Like a mirage, the city rises from the desert landscape beckoning with its blend of enticing attractions.